Tag Archives: PALAM SILKS

Palam celebrates this festive season with the freedom of choice

Palam celebrates this festive season with the freedom of choice

For the longest time, women haven’t had the choice to do as they please. But that isn’t how it is any more. Today, it is the woman who decides what a woman can do, and what she cannot. As it turns out, there is very little she cannot do.

She can choose to be a homemaker, or a CEO, or both. She can choose to ride solo to the Himalayas, or stay single. She can choose to step over lines other people from other ages drew for her. She can decide to ignore outdated prejudices and she can shape her own future.

This is a freedom movement that began before India’s independence and is still gathering strength. Palam Silks wishes to be part of this movement, and to celebrate the victories achieved so far.

As part of its Deepavali and festive season portfolio, Palam presents four new collections that are tributes to women’s growing power of choice.

“Each of our Deepavali and festive season collections is unique in its own way,” says Jeyasree Ravi of Palam Silks. “And every saree in our new portfolio makes a loud and clear statement. It is designed for today’s woman; she knows what she likes, and she knows how to get it too.”

The corporate collection

Made of lightweight, wrinkle-free, subtly shaded silk, these Kanchivarams are as much at home in a boardroom as a wedding reception. Because women wish to choose not just their careers, but also the way they dress for them.  Price ranges between 7,000 to 25,000

The Magna collection

With big, bold bhuttas, these Kanchivarams make a beautifully loud and clear statement, with magnified motifs and vibrant colours that burst on to the scene. Because women choose not to blend with the background. Price ranges between 15,000 to 24,000

The Spectra collection

Pure Kanchivaram silk, intricately interwoven with silk yarn that is dipped in brilliantly colourful dyes. Each saree is a masterpiece, with dozens of hours of painstaking, expert craft needed to achieve the dreamlike, shimmering colours. It’s what women wear when they decide to look stunning. Price ranges between 12,000 to 20,000

The Vista collectionThis is fine art you can wear. Stunning landscapes and scenes from nature are woven with magical skill into the borders of authentic Kanchivarams. Paintings are not always made with a paint brush. Price ranges between 10,000 to 22,000

These 4 collections are available in all our 3 stores in Chennai at Pondybazaar, Luz church road ( Mylapore ) and Anna nagar 2nd Avenue. Contact us at 9282-444444 for more details.

PALAM SILKS UNVEILS THEIR LATEST CONCEPT COLLECTIONS FOR 2016 EVENT STILLS AND NEWS

PALAM SILKS UNVEILS THEIR LATEST CONCEPT COLLECTIONS FOR 2016 EVENT STILLS AND NEWS

PALAM

 

Chennai, 8 January—Sri Palam Silk Sarees has unveiled their latest line up of concept sarees for this New Year. In their event, First Look 2016, held at a city hotel, Palam presented a series of innovative collections, one for every month of the year. The 11 collections introduced, (September was omitted since the brand will host its annual fashion show, Silkline, in this month) showcased wondrous themed weaves to mark the new year, in addition to their Muhurtham Pattu Collection for new-age brides.

Speaking on the occasion, Mrs. Jeyasree Ravi, owner of Palam Silks said,”Palam has always been a pioneer for innovative concepts in sarees and it is with great pleasure that we launch our varied collections for this year. In First Look 2016, we present various concept collections which further strengthen our commitment to making sarees attractive to women of all ages.”

The event commenced with the unveiling of Floral Blooms Collection, synonymous of spring. The sarees are crafted in verdant colours to remind one of the new harvest season in January!

Next in line was Ruby Red Romance, a collection specially designed for the romantic month of February. The sarees are inspired by Valentine’s Day, an occasion for everyone to express love in a colour that unites them, ruby red.

The festival of colours in March inspired Palam’s next collection, Holi. This collection is a combination of bold and bright colours never seen before in silk.

Following Holi was Mango Tango!, to pay tribute to our mango season in April. The collection is adorned with traditional mango butta, but with a 2016 twist.

The Suns of Summer is a collection that welcomes the season of summer in May. The magic of the sun’s golden glow is brought to life in Palam’s scintillating silk sarees.

Next in line was Back to School, synonymous of the youth who are ready to get back to their classes in June!

A recent trend, sarees with geometric shapes and checks have caught on like wildfire amongst the youth.

Monsoon Arrives recreates the magic of Silverline Collection to celebrate the arrival of the rainy season in July. Palam has redesigned the magnificence of the first silver drops of rain on parched earth by replacing traditional gold zari of the sarees with silver zari, lending the garment an exclusive, radiant shimmer.

Salaam India Collection was launched for the month of August to celebrate the 69th year of Independent India. The sarees of this collection are inspired by the hues of the Indian flag creating a sense of patriotism for our country.

Diwali Dhamaka! pays homage to India’s largest saree wearing occasion, Diwali! The festival of lights in October traditionally marks the unveiling of every saree retailer’s best collections. We put together our best for the 2016 Diwali season.

Next in line was Of Falling Flora Collection as November marks the peak of Fall, which sees nature change gears in terms of the flora-scape. The colours and designs on the sarees remind one of the shedding season and the occasional drops of rain.

Ho Ho Ho Collection welcomes the season of joy and cheer in December! This collection pays homage to Christmas as there are many festive elements adorning the six yard silk wonders! From Christmas trees to musical notes to mark Chennai’s music season, the sarees have it all!

Following the Christmas Collection and rounding off the evening was Palam’s Muhurtham Pattu Collection 2016. This collection showcased the latest trends in bridal wear that are suitable for the new-age brides of today. The sarees are lightweight, colourful and elegant, yet encapsulates the essence of Indian traditions.

Celebrate this 2016 with a new look every month of the year, making new impressions with sarees from Palam Silks!

The collections are available at all the four Palam Silks outlets at Anna Nagar, Luz Church Road and Pondy Bazaar in Chennai as well as the Jayanagar outlet in Bengaluru. The sarees are also available online on www.palamsilk.com with delivery across the world.

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