Tag Archives: Max

Max Little Icon 2019 Chennai Finale held on 19th May 2019 

Max Little Icon 2019 Chennai Finale held on 19th May 2019 

Chennai, 19th May 2019: India’s leading fashion brand Max Fashion concluded its Max Little Icon 2019 with an amazing show at the finale. The finale was held on 19th May 2019 at Forum Vijaya Mall, Chennai. Max Little Icon is a platform that lets the kids showcase their talent and get recognition in their very own city. It encourages little champs and divas to participate and showcase their talent in singing, dancing, drawing competition.

The fest witnessed many enthusiastic kids with great talent passion and interest on this stage.  A host of singers, dancers and artists bedazzled the audience with their talent. This year the show was judged by well-known Kollywood actor Nakul.

Piyush Sharma, AVP Max Fashion said, “As this is our 9th edition, we continue to involve with our customers through innovative, fun and engaging creativity. Max little icon was specially intended to engage with the kids and their families. We see numbers of kids registering to our platform every year and their parents supporting them. We hope to enhance their fun as they enjoy their summer holidays.  We are excited to host Max little icon in 55 cities this year and reach as many families and kids as possible.” “Like always, the focus of the show will be on the talent par quality, the fun and the passion the kids share through several stages of progression.” Piyush added.

I am thankful to Max for giving me the opportunity to witness the talent in the city. These kids have great talent and passion for everything they were doing, be it dancing, singing, drawing,” Nakul said.

Max Little Icon is the annual festival organised by Max Fashion. This is a platform where the kids and their parents get an opportunity to spend some good time with each other. Over the last 8 years, this festival has managed to get vast reach and popularity in the country. This festival also allows the kids to showcase their hidden talents.

About Max Fashion:

Max is a leading fashion brand, now available online at MaxFashion.com and on Android & iPhone apps offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 400 stores across 19 countries and in India, Max has more than 250 stores across 100 cities.

 

BIG Boss star Ganesh Venkatraman launched Max fashion launches its store in Chrompet, Chennai

BIG Boss star Ganesh Venkatraman launched Max fashion launches its store in Chrompet, Chennai

Max fashion, India’s largest fashion value brand, today added yet another feature to its cap when they launched their first store in Chrompet, Chennai. This new store in Chrompet was launched on 12th October 2017, at 4.30pm by renowned actor Ganesh Venkatraman.

The store is located in Chromepet (near Buhari Hotel) provides an international shopping experience for its customers. Be it mens wear, women’s wear, kids wear or accessories, the store has everything under one roof with the latest trends and collection.

Speaking during the launch actor Ganesh Venkataraman said, ‘‘The garments are vibrant and trendy. Max collection always captures international trends and designs creating an electrifying mix of colors and prints”.

Mr.Raghu Rajagopalan, Chief Operating Officer, Max Fashion India further mentioned, “We are very excited to launch our store in Chrompet. At present, Max has over 180 stores across 70 cities. The brand plans to have 200 stores in India by the end of 2017..”

About Max Fashion:

Max is a leading fashion brand, now available online at MaxFashion.com and on Android & iPhone apps offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 350 stores across 16 countries and in India, Max has more than 180 stores across 70 cities. The brand plans to have 200 stores in India by the end of 2017.

Max unveilsits Festive collection with popular actress Aishwarya Rajesh

Max unveilsits Festive collection with popular actress Aishwarya Rajesh

Coimbatore, September 22, 2017: Max Fashion celebrated the advent of festive season by launching their festive collection with popular actress Aishwarya Rajesh at Prozone Mall today. The actress looked ethereal as she walked the ramp donning the timeless festive collection from Max. The fashion show was choreographed by ace fashion choreographerKarun Raman.

The collection is about bringing back the rich grandeur of Indian tradition yet giving it a modern touch. Max through its ‘Tavisha’ range offers a variety of stylized garments comprising classic combinations of voluminous, vibrant and layered skirts with trendy cholis or crop tops which completes the grand look for the festive season.

Speaking on the occasion, Mr. Harish Kumar, Regional Manager, Max Fashion, said, this is the time when the entire family comes together and celebrates the enduring spirit of the festive season. Max understands the value of quality time with your family and friends during festive season. Therefore, we are proud to announce the exclusive festive collection across India. It is a fusion of tradition and latest trends on the block and you can buy it from your nearest Max stores.

“Festive season is such an energizing and happy time in India. It has been a pleasure to associate with Max and launch their exclusive festive collection”, mentioned Aishwarya Rajesh, popular actress

 

Highlights from the Festive Collection:

  • Tavisha Occasion Wear – This collection is all about ethereal timeless textures and classic beauty. Inspired from paithani prints and mayor bagh, it offers a range of stylized garments with voluminous skirts, stylized choli and layered skirts. Dipped in vibrant colours of festive golds,fuchsia and deep greens, this collection adds the grandeur to your wardrobe
  • Festive Kurtas – Named ‘Poetry of Gold’, this collection talks about bringing back the festive hues of bright pink, turquoise, orange with beautiful gold sprinkled throughout the collection. It adds a welcome change to your traditional Indian wear with layered kurtas, kalidaar palazzos in rich chanderi fabric
  • Festive Fusion Wear – With a more upbeat, fun and young mood attached to it, this collection brings you modern prints in tiered, gathered and pleated dresses. For the more experimental you, this collection will give a desi twist to your festive wardrobe
  • Festive Skirts – Stylized skirts with fashion crop tops and choli, this collection brings back the grand and regal look in vibrant hues, gold prints and intricately detailed border
  • Festive Maxi Dresses – Available in rich jewel tones with ornate embroideries in antique gold, this collection is the perfect evening wear for you this season

 

About Max Fashion:

Max is a leading fashion brand, now available online at MaxFashion.com and on Android & iPhone apps offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 350 stores across 16 countries and in India, Max has more than 180 stores across 70 cities. The brand plans to have 200 stores in India by the end of 2017.

MAX PRESENTS THE FIRST EDITION OF SOUTH INDIA FASHION AWARDS (SIFA) 2017

MAX PRESENTS THE FIRST EDITION OF SOUTH INDIA FASHION AWARDS (SIFA) 2017

Chennai 7th August 2017: South India Fashion Awards (SIFA) is the biggest fashion awards in the South that is aimed at acknowledging and awarding the best icons in fashion and related segments across South India. SIFA will also feature a fashion show showcasing the collections of our award-winning designers. SIFA is conceptualized and produced by Ajit Menon Trendz. The event will take place on the 20th of August, 7:00pm onwards at the Le Royal Meridien, Chennai.

The pre-announcement of the event happened on 7th of August at Max store, Forum Vijaya mall introducing the advisory council for the event. The list includes eminent personalities like Ajit Menon – Fashion Choreographer and Event Director for SIFA, Aruna R Krishnan – Managing Editor of Ritz; South Scope and Galatta; Fashion Designer Chaitanya Rao – Fashion Designer, Vijay Adiraj -Actor, Director and Media personality, and actor Shanthanu Bhagyaraj.

Speaking on the occasion Mr. Ajit Menon, Promoter, SIFA, “This is my twentieth year in the fashion industry and SIFA has been a dream project of mine where I would like to give back something to the industry that I really love. I always felt that south India has been in the shadow of the fashion industry in Mumbai and Delhi. Hence I conceptualized SIFA which would be a platform to meet, greet and to award the best talents from the South, all on one stage.  The categories would cover models, designers, photographers, stylist, make-up artists, hair stylists and fashion icons from the film industry. The gala event will also feature an exquisite fashion show featuring garments from the award-winning designers as well as our title sponsor, Max”.

Following the event Max, India’s largest fashion brand launched its Autumn collection by a magnificent fashion show. The collection explores a bouquet of global trends like ‘Peace Army’, ‘Indigo’ and ‘Glam Rock’ with its edgy styling. The collection embodies the free spirited individuality of the wanderer as one seeks out endless roads to discover oneself.

Award Categories

The SIFA categories are as follows:

  1. Best Runway Model – Female
  2. Best Runway Model – Male
  3. Best Commercial Model – Female
  4. Best Commercial Model – Male
  5. Best Fashion Designer – Men’s Wear
  6. Best Fashion Designer – Women’s Wear
  7. Rising Star Fashion Designer
  8. Best Fashion Photographer
  9. Best Stylist
  10. Best Makeup Artist
  11. Best Hairstylist
  12. Fashion Icon (films) – Female
  13. Fashion Icon (films)– Male
  14. Fashion Mentor
  15. Jury Award

About Ajit Menon: Ajit Menon is a choreographer par excellence having been part of the Fashion industry for 2 decades. Ajit is also a model coordinator, grooming specialist, event director and celebrity manager. He has worked with leading national and international brands and designers in his glittering career, doing shows in India and abroad.

About Max: Max is one of the leading fashion brands in India belonging to the Landmark Group. Max brings international fashion and value to discerning shoppers in over 325 stores across 16 countries, including 180 in India across 70 cities. Max is a one stop shop for clothing, accessories and footwear for the entire family.

For further details please contact Mr. Ajit Menon, +919840190033

​Actress Ineya launched ​Max Spring​​ 2017 Collection​ with a Fashion show

Actress Ineya launched Max Spring 2017 Collection with a Fashion show

India’s leading fashion brand, Max Fashion unveiled its Spring 2017 collection with a dazzling fashion show today. The launch featured popular actress Ineya and top fashion bloggers who showcased the diverse and vibrant styles from the spring collection which takes inspiration from the nautical trend across fashion capitals of the world.

The collection celebrates the nautical spirit of spring. Sparkling shades of imperial blue, barbados cherry red are the dominant colors of the season. The season shows off an eclectic range of trends – ruffle details, asymmetrical hem lines, engineered appliques, natural hues, inflated silhouettes and oversized proportions to keep it classy and fuss- free. The assortment expresses the richly detailed sense of elegance and passion through a wide range of exclusive apparel, footwear and accessories for every occasion.

Speaking at the launch, Ineya said

Max Fashion collection is always relevant to the latest trends and comprises both formal and casual attire”. Fashion is all about personal style and you have to be comfortable in your skin, Max has over 3000 styles so there is something for the entire family.

Commenting on the launch,Harish Kumar, Regional Manager,TN, Max Fashion said, “This is a very exciting time of the year, where the city welcomes spring and we are very pleased to unveil our Spring 2017 collection.At Max Fashion, we always try to top our shopper’s expectations and provide our customers with experiences that they will never forget.

Here are some of the trends to look forward this season.

Women’s Wear

The range unfolds into a bold and striking collection inspired from the Marina Luxe. It conveys a testament to its sunny brand of optimistic fashion with silhouettes such as crisp cotton volume cold shoulder, oversized blazer, flared sleeves, cropped shirts making it a clean minimalistic staple for the season. It also incorporates designs based on tropical prints and ditsy floral with luxurious fabrics such as weightless georgette, rib knits and sheer fabrics with embroidery details. Blush tones, muted corals mixed with digital botanical prints, handcrafted patchwork patterns, form a luxe inspired chic line of clothing for women’s wear this season.

Men’s Wear

This classic resort collection gives you a perfect wardrobe solution for your upcoming summer getaway vacation. The foundation is laid with rich classic palette of white and navy. Pink and pool blue adds freshness to the look along with clear Sky. Indigo dyed fabrics woven in shades of blue and white with an accent of beige, Jacquard patterned collar rib, multicolored placement reverse collar, color blocked tees form the highlights of the season. The quirkiness is added with graphics and motifs inspired by holiday resorts. The yacht motif, minimal holiday poster inspired graphics, surfer icons, tropical motifs, distressed typos, beach life quotes, chevron patterns and palm tree motifs all up the quirky fun quotient of the collection. The spring collection is relaxed making it perfect for a day out in the sea.

Indian Wear

This collection draws inspiration from 70’s vintage graphics, blues of jodhpur palaces. Breezy layers, languid silhouettes, kistch bohemian spirited look gives the spring collection an edge over others. The mix of two extremes brings out this chic modern day look. Urban styling & minimalist approach is the key detail of the collection. Jackets, long tunics, kedia tops, shift dress, midi dresses and ombre swing tunics are the key highlights of the collection. The range has exquisite print textures on rich and natural feel fabrics. Global folk mix n match of patterns from across Europe & Asia adds drama to this collection with a modern take.

Kid’s Wear

For the girls, Max has cool blue sea of the nautical resort collection with fun floral blends. The fabrics have a lot of textures like popcorn knits, crepe, georgettes and slub jerseys. Shift dresses, cold shoulder tops and dresses form the key highlight of the season with watermelon shades of pink with reds and navy. Florals blossoms in soft colors of pastel pink and corals mixed with denim blues, tangerine yellows, strawberry pinks and fun fruity appliques add the fun quotient to the collection. As for boys, nautical being the current rageof the season we can see little boats enhancing the look with all over print tees, chest prints and bottoms. Polos, character tees, hoodies alongwith dynamic graphic t shirts brings the collection alive. To add a little fun to the collection we have funny pirates with a crew full of underwater creatures in bright colors. So, all the pirate ship on an unforgettable cruise.

About Max Fashion:

Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 350 stores across 16 countries and in India, Max has more than 160 stores across 60 cities. The brand plans to have 200 stores in India by the end of 2017.