Prabhu Deva launches Season 5 of Upload and Transform
Prabhu Deva launches Season 5 of
‘Upload and Transform’
Godrej Interio develops Prabhu Deva’s parents dream home
Chennai, Thursday, June 9, 2016: Godrej Interio, India’s largest furniture solutions brand, launched the fourth season of their largest ever consumer campaign ‘Upload and Transform’. Touted as one of the biggest campaigns from the house of Godrej Interio, the campaign transforms our consumer’s lives by customizing and renovating their homes!
This season of U&T further strengthened their commitment as they transformed ace actor, director and choreographer Prabhu Deva’s family home. Season 5 of Upload and Transform commenced with a complete makeover of Prabhu Deva’s family home at Mysore. The Superstar wanted to gift his parents a dream home that was friendly, warm, cozy yet luxurious. He wanted the house to have bright colours thus giving it a very positive feel.
Commenting on his transformed home, Mr. Prabhu Deva said, “My parents have been staying in our Mysore house for the longest time. They have always been selfless, kind-heart and giving. They have always prioritized my happiness above theirs. I wanted to do something special for my parents- something that is very comfortable, will transform their lives and add more colour and happiness. This is when I came across Godrej Interio’s Upload and Transform campaign. Godrej Interio is a very reliable and trustworthy brand. Their commitment towards transforming lives through inspiring spaces got me interested. The experience of co-curating a home for my parents with Interio’s panel of designers was excellent. The team turned my dream home into reality”.
On the launch of Upload and Transform Season 5, Bedraj Tripathy, AVP, Marketing and Communications, Godrej Interio, said, “Godrej Interio is a brand that is committed to transforming lives of our users. Upload and Transform is the largest engagement program in Asia that helps us stay connected with users. We are extremely delighted to have played a role in Prabhu Deva’s dream home for his parents”.
About Upload and Transform:
Godrej Interio, a leader and innovator in the furniture category is on with its fifth season of its largest ever consumer campaign “Upload & Transform” and with the fourth season it only gets larger. The campaign gives a way to the consumers to upload their living spaces, share their experiences, aspirations, concepts and some lucky consumers get the chance to actually see their homes transformed by Interio. By this campaign Interio is coming even closer to its consumers by being in a one large closely held community which is all about the home living experience. Not only this helps in sharing on a common platform but also helps Interio understand its consumers better at a very elaborate scale and develop products which are not just furniture but home creators. And amongst all this happening over the platform, some lucky consumers get their home transformed into their dream homes.
About Godrej Interio:
Godrej Interio (GI) is India’s premium furniture brand in both home and institutional segments with a strong commitment to sustainability and centres of excellence in design, manufacturing and retail.