CavinKare-MMA Announces 6th Edition of Chinnikrishnan Innovation Awards 2017

CavinKare-MMA Announces 6th Edition of Chinnikrishnan Innovation Awards 2017

Invites Nomination from innovative entrepreneurs across Tamil Nadu and Puducherry

Chennai, 25th May, 2017: CavinKare-MMA invites nominations from across Tamil Nadu and Puducherry for the 6th edition of Chinnikrishnan Innovation Awards, which is to be held in September this year. This CSR initiative has been instituted in the memory of Late Shri R. Chinnikrishnan, the man who pioneered the sachet revolution in India, to felicitate aspiring innovative entrepreneurs. The initiative has honored over 15 entrepreneurs for their exemplary business models across industry verticals.

Participants who are citizens of India and entrepreneurs with an annual turnover of not more than Rs. 25 Crores, running innovative enterprises headquartered in Tamil Nadu and Puducherry are eligible to apply. Last date for submission of nomination forms is 10th June 2017. The entries will be shortlisted by a panel of Jury members on the basis of uniqueness, scalability and beneficial to the people. Besides the prestigious awards, CavinKare and MMA will function as mentor and guide the awardees in enhancing their venture. CavinKare-MMA will not take any financial stake in the companies chosen for the award as part of this CSR initiative.

Mr. CK Ranganathan, Chairman & Managing Director of CavinKare Pvt. Ltd. said, “Over the years, Chinnikrishnan Innovation Awards has created a platform to showcase and highlight exemplary social enterprises that are changing the dynamics of society to a great extend. A thriving business steams from creating innovative solutions that will cater to the future needs of the people in the most simplified yet powerful manner. CavinKare and MMA jointly strive to recognize and bring forth such enterprises into the limelight and offer a comprehensive support system to further enhance their business. The support and encouragement we have received over the five successful editions has helped us continue our journey in honoring such hidden entrepreneurial gems.”

Late Shri R. Chinnikrishnan was a true visionary of his time. He pioneered the concept of selling shampoos in a sachet at a time where shampoos were available only in bottles. His idea in no time swept through the rural market paving way to a revolution. His ideas were based on the simple philosophy that “what the rich man can enjoy, the poor man should be able to afford”. CavinKare has taken the responsibility of following the golden words of Late Shri R. Chinnikrishnan.


Those interested in applying for the awards can give missed call to 83000 63030 or can / for more information.


About Chinnikrishnan Innovation Awards: Dreamer, innovator, ideator, entrepreneur – just some of the words that can describe Late Shri R Chinnikrishnan, the man who pioneered the sachet revolution. His idea were based on the simple philosophy that, “what the rich man can enjoy, the poor man should be able to afford”. Today, his innovations are seen in every shop in the form of sachets. They stand testimony to the fact that his dream is alive and well. CavinKare has constituted an award as a tribute to Late Shri R.Chinnikrishnan to encourage businessmen/businesswomen running small scale industries,. “The Chinnikrishnan innovation Awards” focuses on the overall value of the innovation in terms of its uniqueness, its benefits to people and its ability to be scalable. Those being shortlisted will be mentored in all their business development activities covering varied specializations.


About CavinKare Pvt. Ltd: CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (Chik, Meera, Karthika and Nyle), Hair Wash Powders (Meera & Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant & Talc (Spinz), Pickles & Snacks (Ruchi, Chinni’s & Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Green Trends & Limelite). Most of the brands are clear winners in their respective product categories. A dedicated R&D center equipped with latest equipment and technologies constantly supports the divisions in their endeavor. Today, with a turnover of over              Rs. 1500 crore, CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘we shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model’.


About Madras Management Association (MMA): Madras Management Association (MMA) was founded in the year 1956 and is the largest affiliate association of the All India Management Association (AIMA) in the country and has been adjudged  as the Best Management Association in India by AIMA for eight time in a row including for the year 2015-16.  MMA is serving the cause of managerial excellence for over six decades. It has over 7000 corporate houses, industries, professionals, academics and executives on its rolls as members. MMA annually organizes about 650 executive development activities, including seminars for top management with a total participation of forty five thousand executives and entrepreneurs. Apart from corporate leaders, MMA has, in its Managing Committee, the Vice Chancellors of Madras University & Anna University, the Directors of IIT Madras and IFMR and the Chief Secretary, Government of Tamil Nadu, as ex-officio members.