October 1, 2020

Achcham Yenbadhu Madamaiyada 1 Crore views

Achcham Yenbadhu Madamaiyada 1 Crore views




Thalli Pogathey Breaks Records – 1 Crore Views for a Lyric video within 90 days!

The hit single Thalli Pogathey from Gautham Menon’s Achcham Yenbadhu

Madaiyamada has crossed 1 Crore views for its lyric video on their Ondraga

Entertainment YouTube Channel within 90 days of its release. The Simbu and Manjima

Mohan starrer featuring AR Rahman’s music has been declared a chartbuster even before

the release of the movie; with just the teaser of the song going viral.

Commenting on the song’s performance, Shahir Muneer, Director of Divo, the digital

media and who has associated with Ondraga Entertainment on the distribution and

marketing of the film’s online presence and music, said that the song is still topping the

itunes Tamil charts despite a slate of new releases, and is also in the Top 10 of radio

charts across all stations for over 2 months now.

Gautham Menon’s team has more digital initiatives lined up, and look to have their

presence cemented in the medium over the long run-not just for their movies but for

original content as well.